Subscribe to the Metric Muse
Join The Metric Muse—your strategic guide to building digital systems that drive measurable business growth.
I share insights on transforming fragmented tools and data into integrated revenue engines through CRM optimization, intelligent automation, and strategic analytics.
Perfect for executives, business leaders, and growth-focused professionals ready to turn their digital investments into competitive advantages.
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About Ashley Odell
I'm a Digital Growth Strategist who transforms how businesses operate and grow through integrated digital systems. Located in Ingersoll, Ontario.
With 15+ years leading digital transformation for organizations like 3M Canada, Canada Life, and Calian, I specialize in connecting CRM, analytics, and automation into revenue-generating engines. My approach bridges the gap between business strategy and technology implementation, ensuring systems deliver measurable ROI.
Currently serving as VP of Digital Strategy at tbk, I partner with enterprise and SMB clients to:
Build intelligent automation that streamlines operations
Design CRM ecosystems that turn data into revenue
Create analytics frameworks that drive strategic decisions
Implement digital transformation that impacts the bottom line
Let's connect: Whether you're looking to optimize your tech stack, scale your operations, or transform customer data into strategic advantage, I'd love to help.
